Public relations uses truth if, for no other reason, their claims can be checked. There are black propaganda (helping Natzi rise to power/or more recent Trump election campaign), grey propaganda and then there is white propaganda (the most common type), which is a gentle persuasion truthfully stating its origin – comings from an identified source.White propaganda is indeed what PR practitioners do. Public relations involves using truthful information to put a positive spin on an issue, person, or organization. Thus, Edward Bernays (who many consider the founder of PR in the business world) created the name Public Relations in order to avoid those negative connotations. While tracking the latest news from the political world back at home (I’m Polish if I haven’t mentioned, cześć! They both engage in community efforts to get the public to invest in organizational platforms. Worse yet, propaganda influences you to make decisions, big and small, that can adversely affect your quality life.

Indeed, there are similarities between the two practices. Propaganda relies on one-way communications. In the United States, the original version of Birth of a Nation (1915) was a propagandist film promoting racial ideology related to African-Americans in this country. Initially, propaganda was only a tool to disseminate information, but more importantly, to present the reformed Catholic Church in a positive light.

Rather than take offence at an opponent, you give him a hand – you’re up to something “in the PR style.”. PR, on the other hand, regards truth as important and is usually used to present truthful information in a positive light. Organizations that engage in two-way relationships almost always: Another vast difference between public relations and propaganda is that the information that is disseminated as a part of public relations activities is almost always based on research and is factual—no spin at all!

The difference lies in intentions and motivation in their usage. Otherwise PR stops being PR and becomes what Polish politicians accuse each other of doing – propaganda.

Increasingly, public relations relies on two-way communications via social media and encourages different points of view so organizations can better service their clients and customers. Indeed, there are similarities between the two practices. Like propaganda, PR is systematic, serves to achieve set goals and involves management of perceptions. Today’s public relations activities mostly involve two-way relationships.Organizations that engage in two-way The above definitions highlight how both, propaganda and Public Relations have the same purpose – to influence public perception in order to generate a desired response. More significantly, organizations that employ propaganda are engaging in one-way relationships where press agency and publicity are used to form public opinion and garner support, whether you agree with the issue or not!

[Whitepaper] 50 Crucial Statistics for Industry Professionals. ( Log Out /  In the United States President Wilson’s administration used propaganda to gain support for the American participation in WWI. Modern propaganda relies on distortions, and even lies, to persuade the public. Examples of successful public relations activities include: Propaganda is very one-sided and does not encourage discourse between organizations and their publics. Public relations’ underlying philosophy is building trust between an organization and its products and services with its targeted audiences for mutual benefit.

Propaganda uses lies, half-truths, innuendo, smears, misinformation, one-sided arguments and inflammatory rhetoric to influence the public’s attitude toward a cause, ideal or, usually, a political agenda. What they accuse each other of is propaganda, not PR.

Both WWI and WWII saw propaganda used in the United States and Germany, respectively, to influence and then control public thought. The above definitions highlight how both, propaganda and Public Relations have the same purpose – to influence public perception in order to generate a desired response.

So true Natalia! Both are directed at specific audiences. Sure, both public relations and propaganda seek to shape perceptions and influence public opinion. PR in Poland began to live its own, false life… and my heart sinks.Because what those people accuse each other of has nothing to do with Public Relations. But then again, we would have to raise a discussion on propaganda itself. Or visit They both use advertising and marketing techniques to attract interest. This is how it should be done.