UPDATED! Related: Examples of customer journey videos. State Farm has made something as tedious as insurance entertaining. Three, the social media market. The subscribers can easily browse the message and if they want to know more, they can click on the link which is attached to the newsletter. I've been kicking around the digital marketing world for almost six years — in the good ol' days, I had to walk uphill (both ways) in the snow if I needed to smash the publish button on an article. The results were spectacular with #TideAd trending on Twitter for the whole Super Bowl game that year. How to write about your competitors on your website, The Big 5 can fit into your pillar content strategy, The ultimate blogging tips guide for digital marketing teams, Free content calendar template (+ getting started tips), How to make amazing 80% videos (+ examples), How to make amazing employee bio videos (+ examples), 3 examples of great landing page videos that convert, Why you need to talk about who you're not right for (+ examples), 6 examples of "claims we make" videos we love, How to implement assignment selling (+ examples), comprehensive (ungated) playbook about building the Perfect Inbound Website, IMPACT Head of Editorial Content Ramona Sukhraj, attributed to our pillar content strategy. REI Co-op, an outdoor recreation company and my own personal slice of heaven on earth, combines influencer marketing and user-generated content on social media. Obviously, this level of success is a holistic process, but we can identify two key elements. We, as consumers, are obsessed with finding answers to the questions that fall into those five categories, more than any other. With over 330,000 locals and visitors crossing the area each day, Times Square has become a marketing haven for most companies. Now that you know why digital marketing is so important, let’s take a look at seven creative online marketing examples to inspire your own campaigns. How Remarketing Can Help Increase Conversions, 22 Brands with the Best Content Marketing Campaigns, 10 Inspiring Examples of Promotional Campaign Videos for Startups, https://www.singlegrain.com/wp-content/uploads/2020/04/Slack-shared-channels-inline3.mp4, How Consulting.com Founder Sam Ovens’ Course-Based Services Brought in $34 Million Last Year! The following are illustrative examples of digital marketing. As a digital sales and marketing company that's spent the past 10 years helping hundreds of companies from around the world (from all industries, B2B and B2C), we've seen what works and what doesn't, up close and personal. Zomato’s effective campaigning through multiple channels of content marketing is a perfect example. And how important is it in today’s age? In addition, email marketing allows you to harness the power of segmentation and personalized marketing to resonate with current and potential customers. They began by donating $1 million dollars to the cause and are encouraging fans to donate as well. In this post, we’ll take a look at seven types of digital marketing and creative digital marketing examples to inspire your strategies. Located in Harrisburg, PA, Reynold’s provides building solutions, including construction, restoration, energy consulting, and more. Today many business houses adopt various strategies of digital marketing to reach the potential customers that lead to purchases. on November 6th, 2020, By While Facebook challenges still work, they aren’t as easy as they used to be with limitations on competition sharing rules. on November 3rd, 2020, How to create a digital marketing strategy (+ examples), Not filling out the scorecard will in no way prevent you from completing any of the steps that follow for creating your digital marketing strategy. We’re always looking for authors who can deliver quality articles and blog posts. Unfortunately, #1 is, more often than not, the kiss of death for marketers. You can also see how many pages they visited, what device they were using, and where they came from, amongst other digital analytics data . Consider how you can use user-generated content and let your customers do the marketing for you. In this video interview, IMPACT Director of Inbound Strategy and Video Training Zach Basner answers both of those questions in detail: (If you're short on time, here's a handy-dandy "Cliff's Notes" version of this conversation.). You need to be specific with your marketing goals so that your plan may be tailored toward achieving them. They then kept this momentum by emphasizing customer satisfaction and creating an amazing customer experience: It only takes three clicks to start using the product, and Slack will return any credits to you if you stop using it. Their efforts have been well received by the community: Miller Lite's Bartender Emergency Assistance Program has been especially welcomed by bartenders: The original tweet by the beer company got 31.9K views and 256 retweets: In the event of a recession, if the industry you serve is hit hard, think about how you can partner with a relief program or even start one yourself. In this post, we’ll take a look at seven types of digital marketing and creative digital marketing examples to inspire your strategies. Single Grain HQ #3630 Aon Center, 707 Wilshire Boulevard Los Angeles, 90017, ( 800 ) 701-0793 email@example.com, © 2020 Single Grain. This led to an opportunity for Sephora as they already had a way for people to try on makeup virtually. Related: How to make amazing employee bio videos (+ examples). And, finally, you want to know what's really the "best" product, service, strategy, and so forth. Think about how you can create demand and scarcity with your products. Consider how other brands like Facebook grew: they built a community that people enjoyed and trusted. Close, a CRM for startups and SMBs, is a great example of producing solid content marketing campaigns year after year. With digital marketing, you can see the exact number of people who have viewed your website's homepage in real time by using digital analytics software, available in marketing platforms like HubSpot. Research shows that video is the most trusted resource for consumers at each stage in the buying process. From email marketing to online brochures, web branding to social media marketing, there are various assets and strategies that fall under the category of digital marketing. Let’s take the electronic billboards displayed all over New York’s Times Square for example. This is an example of one of his students talking about his own success through the program: All his ads drive traffic to a webinar that has aspects of both the emotional and logical appeal: Even so, the real genius of his Facebook ads is his copy.